This is the book again. Glen Luchford Prada 96-98. The best book we ever made. And, very possibly, one of the greatest fashion photography books ever made. We can say that - as IDEA - because although we are publishing it, it was Prada who commissioned Glen; Glen that spent two years of his life making these images; Amber Valletta and Willem Dafoe and Joaquin Phoenix and others who modelled for him; David James who art directed the original campaigns and Ezra Petronio who has designed and fashioned this new book. And then there is Lou Stoppard who interviewed Glen for the text in the book. And… the Italian printers and bookbinders who took such care over it.
We really didn’t do anything. Other than declare it a masterwork :)